Finding time to write a blog post in today’s super-busy world is no joke. So once you carve out the time and energy to write, you may as well get as much mileage as you can! (A popular rule of thumb in the world of blogging is that you should spend 20% of your time and energy creating and 80% sharing. So here are some tips on sharing.)
To get your work the attention it deserves, just follow Communications Director (and arts promotions guru) Emily Meghan Morrow Howe’s
Top Ten Tried and True Ways of Spreading Your Online Writing:
10. Only use the methods of sharing that feel like *you.* Just like your writing style should sound like you — so should your methods of sharing your work. If you’re a serious chap, don’t upload silly videos for your people (then it won’t be for your people!). Also, just use those that will resonate with your audience; if your people aren’t on Twitter, don’t waste time tweeting.
9. Ask your most loyal readers to share it. If someone reads to the end of your piece, they probably like what they’re reading, so harness their interest! Finish your piece with an encouragement for them to share it. You may want to say something (in your voice) like “Enjoy this read? Please forward to your colleagues and friends who might enjoy it, too.”
8. Make social sharing easy. Right in your post, include those Facebook/Twitter/LinkedIn icons (if possible with your online publishing tool). Remember- only include those that your audiences use for discussing work/business matters.
7. Post on your fave social networks. Tag your contacts who you know will be interested. And add a catchy hashtag! #businessladyinspo #rockyourinterview … Do stay on theme. If your colleagues only use Facebook for updates on their personal lives, your article about accounting may come off as overly self-promotional. LinkedIn is often a good, safe bet for business posts.
6. Email it to your colleagues. Send your piece to your team, boss, peers, communities of practice listserv, etc. Especially those who frequently forward other articles. (Bonus points for asking them not only to read it, but also to share it!) Sending 1:1 works better than blasting a whole group of connections. But both approaches are better than forwarding to no one.
5. Say why you think they’ll dig it. And, encourage them to comment on it, if they feel moved: “Hey, Rosalita! I thought you’d enjoy this piece that I just wrote about x. I know it’s a pressing topic for you right now, so please add your thoughts in the comments if it suits your fancy!”
4. Link to it in your office newsletter. This is so your colleagues will see it in aplace they already go for info: your departmental newsletter. Ditto to linking to it from your organization’s website or intranet. (If the topic is relevant.)
3. End your piece with a provocative question that inspires discussion in the comments. People love to share about themselves- so give them that avenue!
2. Alert the media. Not kidding. Media outlets are always looking for guest writers and fresh, relevant content. Forward your work to a venue that speaks to people who will enjoy your work! Just cruise media websites for info about submissions. Or ping fellow bloggers. Bonus points: Do a guest post swap and each post each other’s work on your own blogs/online venues.
1. Above all, your piece should be GOOD… and catchy. As in: If your piece is useful, folks will be inspired to share it. Ditto for articles that are funny and/or poignant. Not to mention unique!) Specialized or niche pieces get more traction than predictable topics or general essays.) Put some images in there; people dig visuals, especially graphs and charts when writing about business. And keep the tone positive, where possible (people tend to share more of the upbeat stuff!).
So, what’s *your* strategy for sharing your work online? What else have you tried? What works in the UC Berkeley context? Please comment below to share specifically, what’s worked — and what hasn’t — so that we as a community of learners can share and grow together!
If you found these tips useful, please share this with others who might as well!